.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness label has onboarded Indian cricketer KL Rahul as a brand name ambassador and an investor in the firm, it provided ETRetail.Without divulging the exact portion of stake the cricketer has actually taken, the business claimed it is actually a considerable as well as important investment.This collaboration intends to leverage KL's immense level of popularity, particularly one of young people and also exercise aficionados, to expand Boldfit's reach into untrained markets and demographics around India.Sharing about the company's development strategies, Pallav Bihani, founder and also CEO of the company claimed, "Our company are going all-in on extending our activewear and shoes classifications, which are set to redefine the exercise market. These portions are our future growth engines." Currently, fitness and yoga add-ons steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name attained an income of Rs 73 crore. With calculated initiatives and also this relationship, the company targets to reach out to an income of Rs 500 crore through FY26. Established in 2018, it presently offers over 1 crore customers annually and also targets to broaden this grasp to 5 crore with this alliance. Also, it is actually enhancing its own supply establishment infrastructure to guarantee swift distribution and constant item availability.Looking ahead, the D2C start-up expects a spurt in internet traffic, social networking sites interaction, as well as greater sales throughout our crown jewel classifications.
Published On Aug 1, 2024 at 10:46 PM IST.
Participate in the area of 2M+ business specialists.Register for our bulletin to receive newest understandings & evaluation.
Download And Install ETRetail Application.Obtain Realtime updates.Conserve your much-loved posts.
Scan to install Application.